Ross designs large-scale, multi-year tourism development programmes for destinations through to small-scale projects for individual businesses and industry associations. Good project designs have strong buy-in from stakeholders, financial and personnel commitment and a clear results framework, linking inputs to outputs and longer-term outcomes.
These involve an assessment of market demand, organisational capability, economic and financial impact as well as environmental, social and cultural dimensions to support major investment decisions.
The mark of a good consultant is being able to offer professional advice as well as having the skills to get results for clients. Ross can do both. He is used to playing a variety of roles and knows when to play them. Ross can lead, carry out technical tasks, coach and provide professional advice and work alongside counterparts in order to get the job done.
Sustainable destinations almost always have a good plan or strategy to guide development. The same is true for successful businesses. Ross revels in strategic planning having assisted country governments, international development agencies, national and regional tourism organisations put together practical tourism plans and strategies.
Building the capacity of people within communities, agencies, companies – indeed any organisation – is a key success factor for sustainable tourism destinations. Ross always looks for opportunities to assist with this, integrating it formally or informally into the job at hand. His services include training needs analysis for the tourism sector, workforce development plans, SME business advice, study tours and facilitating international work exchanges.